PPC Campaign Management
PPC Advertising is a great way to begin for a website to receive quality visitors but managing a PPC campaign properly is very important because you pay only for the visitors who are relevant to your business and that you also pay the minimum. We call this an effective pay per click campaign management.
We work by follow these steps:
Keyword Research: Huge keyword research is done depending on your products, market and your niche after which we come up with lists of all potential keywords that will give you highly benefit.
Buying Keywords: Selecting the buying keywords and keyword phrases i.e. the keywords which targets visitors
interested in buying your products or services and not only looking for information. This also includes building a "negative list" to get rid of certain keywords which have low ROI (Return on investment). Typical example of such keywords would be the key phrases that include the word "Free" or "Cheap" in them.
Traffic Analysis: Understanding and analyzing the web stats and traffic patterns of visitors coming to the website
through PPC searches, the paths they follow and their exit routes which helps further to improve the sales process making it easier for the visitors.
PPC Budget: Keeping your PPC advertising campaign within your budget is important too and our efforts will be directed towards giving you the maximum potential PPC coverage as per your specified monthly or quarterly budget for PPC advertising.
Attractive Ad Copy: By creating attractive ad copy in order to optimize your PPC campaign for maximum click at reduced PPC bids that you can increase clicks from the PPC search engine traffic.
PPC Campaign Optimization: Analysis the performance of a PPC campaign through the several tools, we will further optimize your PPC campaign to increase the ROI by adding or deleting ad groups or poor performing keywords. This may involve running multiple PPC ads of same keyword too.
ROI Calculations: Helping you to calculate the Effective Return on Investment for your PPC campaign keywords. This data helps you to understand the maximum performing keywords for your site and to plan further for more PPC advertising.